an Isaac heating and air conditioning technician works on a customer HVAC system

TruArc Partners Announces New Identity For HVAC/Plumbing Group: Northwinds Services

April 7, 2023 9:42 am

Rochester, NY – TruArc Partners, a leading middle-market private equity company, announces that Isaac Holdings, a leading platform of local HVAC and plumbing brands, announces a name change to Northwinds Services Group, debuting their new brand identity.

Northwinds was created by combining the excellence and expertise of HVAC and plumbing industry leaders, bringing together a family of locally-focused brands unified by a shared mission of delivering unparalleled service to residents and business across the U.S.

The platform started with the acquisition of Isaac Heating & Cooling, one of the nation’s largest HVAC companies which has been in operation for more than 75 years. They have since added a number of regional brands such as Arctic Bear, Nertherlings, Santa Fe Heating & Air, Thermal Heating, Air & Plumbing, and Wade Heating & Cooling.

The rebrand reflects an elevated organization with a team of leaders from the HVAC, plumbing, and service industries, centers of excellence to support the growth and operations of local brands, and enhanced resources to help companies grow and succeed. One such example is the 30,000 square foot Isaac University – a state-of-the art facility for HVAC technician training.

“The new Northwinds identity reflects our dedication to adding companies that are led by seasoned industry professionals committed to the highest level of service excellence,” said Brandon Kiss, TruArc Partner.

Northwinds is focused on five key pillars for business success. These include a strong valuation and downstream financial potential; a commitment to local brands, growth, and service; experienced and frictionless integration; centers of excellence; and a focus on retaining and developing local leadership and teams.

“As Northwinds, we’re in a unique position to help local HVAC, plumbing and home services businesses transition to their next stage of growth,” says Harry Carpenter, Northwinds CEO. “With a laser focus on real-world operational experience, best practices, and state-of-the-art resources, we partner with local owners to preserve and grow their legacy.”

Northwinds Partner Companies
Arctic Bear, Isaac Heating & Air Conditioning, Nertherlings, Santa Fe Heating & Air, Thermal Heating, Air & Plumbing, and Wade Heating & Cooling.

About Northwinds Services Group
Northwinds is an industry-focused HVAC and plumbing services platform that enables owners to realize their existing business value, preserve and grow local brand legacy, and offer additional participation in future financial success. With years of operating experience in the industry, Northwinds is committed to helping businesses reach their full potential. To learn more about Northwinds, visit

About TruArc Partners
TruArc Partners is a private equity firm focused on middle-market control investments. TruArc focuses on companies in attractive sub-sectors across specialty manufacturing and business services. The TruArc investment team collaborates with its operating partners and portfolio management teams to create value through a transformational growth strategy led by organic or acquisition-driven growth. To learn more about TruArc visit